The Ascend Framework
Strategy, Systems, & Execution for Elite Founders
The Lie of “Just Be Passionate About Fitness”
Jan 17, 2026
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The Lie of “Just Be Passionate About Fitness” (And Why It Destroys PT Careers)
Introduction: When Passion Becomes a Trap
“Just be passionate about fitness.”
It sounds inspiring — but it’s one of th...
Your Certification Didn’t Prepare You for This Career
Jan 15, 2026
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Personal training certifications are essential.
They:
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make you legal
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give you baseline knowledge
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protect the industry
But they don’t prepare you for success.
And that’s not a cri...
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