The Ascend Framework
Strategy, Systems, & Execution for Elite Founders
The Lie of “Just Be Passionate About Fitness”
Jan 17, 2026
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The Lie of “Just Be Passionate About Fitness” (And Why It Destroys PT Careers)
Introduction: When Passion Becomes a Trap
“Just be passionate about fitness.”
It sounds inspiring — but it’s one of th...
Your Certification Didn’t Prepare You for This Career
Jan 15, 2026
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Personal training certifications are essential.
They:
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make you legal
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give you baseline knowledge
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protect the industry
But they don’t prepare you for success.
And that’s not a cri...
Why Most Personal Trainers Quit in the First 18 Months (And How to Avoid It)
Jan 13, 2026
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Why Most Personal Trainers Quit in the First 18 Months (And How to Avoid It)
Introduction: The Harsh Reality of the PT Industry
The personal training industry has one of the highest failure rates of...
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